SIMM E-COMMERCE 07-17: Moble One

Products and Services

MobileOne (M1) is one of the 3 major mobile communications providers in Singapore. It offers a suite of mobile voice and data communication services over its 2G/3G/3.5G network, including international call services to both mobile and fixed line customers. These includes SMS, MMS, WAP, GPRS and, more recently in February 2005, 3G.

M1 also offers pre-paid mobile services under its M Card brand.

M1 offered GSM services to its customers upon its entry into the mobile communications market in 1997. In 1998, M1 introduced CDMA as the second mobile network in Singapore. However, customers on the CDMA network were migrated onto its GSM network in 2001. This was due to the CDMA network spectrum being earmarked for 3G service developments.

M1 offers Vodafone products, a result of it being the official Singaporean partner of the Vodafone mobile community.

M1 also offers wireless broadband services in 2006, named M1 Broadband.

History

2007

Celebrated the 10th Anniversary

2006

Launched Singapore's first HSDPA broadband service, for internet connection up to 3.6 Mbit/s, everywhere in Singapore.

2005

Launched 3G with Singapore's first video call price plan
Introduced Singapore's only prepaid card with free incoming calls
On 31 August 2005, Telekom Malaysia and Khazanah Nasional have continued to raise their stake in MobileOne. SunShare Investments bought a total of 4.023 million shares on the open market over three trading days from Thursday last week. The purchases raised its stake in the mobile telecommunications services provider from 23.64 % to 24.04 %.

2004

Introduced new company motto - ‘1 life. live it’, in a new brand marketing promotion
Partnered with Taiwanese pog group, 5566, to provide exclusive mobile content for customers
Established POINT, Singapore’s first music recognition service
Joint venture with Google to offer Asia’s first wireless image search for mobile phones
Conducted trials for Push-to-Talk in July
First in Singapore and among first in Asia to offer pre-paid customers direct dial when roaming